Catching Up - 1/2010
It's been a while since I caught up on this blog. Check out the news page on Social-Jack.com for the latest scoop. The Bring Anya home campaign had an amazing December. That little Facebook group has...
View ArticleMarketing Lagniappe: Hard to Pronounce, Easy to Understand.
Lot’s going on with The Purple Goldfish Project. Stan Phelps is still collecting his 1001 examples of Marketing Lagniappe. (Pronounced lăn-yăp.) That’s the Louisiana word that captures the way...
View ArticleSuper Bowl Ads 2010
Well, it’s the day after the Super Bowl and it was nice to see the City of New Orleans finally get a championship. I just wanted to quickly touch on a topic that is almost bigger than the game itself;...
View ArticleThe New Colony Grill Has Big Shoes to Fill... with Pizza
Here in Connecticut, pizza can be a sensitive topic. Frank Pepe's in New Haven is a legend and they own the hearts of many a southern New Englander. Down here in Fairfield County there’s Colony Grill...
View ArticleA Good Old Fashioned App Swap
I attended an impromptu App Swap last night. It was great. We had a lot of laughs and I walked away with a couple of cool new apps. What’s that? You don’t know what an App Swap is? Oh, sorry, let me...
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The Purple Goldfish Video Podcast Debuts
I am happy to announce that the first episode of the Purple Goldfish Video Podcast is now on YouTube and at the Marketing Lagniappe web site. Stan Phelps, Mr. Lagniappe himself, and I will be...
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Purple Goldfish Video Podcast - Episode 2
The second episode of the Purple Goldfish Video podcast is up over at the Marketing Lagniappe web site. This time we venture out to Stew Leonard’s, a legendary Purple Goldfish if ever there was one....
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Purple Goldfish Video Podcast: Episode 3- The Doubletree
Episode three of the Purple Goldfish video podcast is up on the Marketing Lagniappe website. This time, Stan and I go to a Doubletree hotel for a fireside chat about the famous chocolate chip cookie....
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Purple Goldfish Video Podcast Episode 4: Lexus
Episode four of the Purple Goldfish Video Podcast is now online. This time we discuss the two big questions… Why a goldfish and why purple? Plus, we visit another Purple Goldfish, Lexus of Greenwich....
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Facebook Marketing: I'm No Dummy
It was a big day for good old Social Jack. My Purple Goldfish partner Stan Phelps and I met Paul Dunay today for breakfast. Paul is the author of Facebook Marketing For Dummies. Besides being a nice...
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Purple Goldfish Video Podcast Episode 5: Fat Cat Pizza
The latest Purple Goldfish videocast is up. This week’s episode features Fat Cat pizza, Penzey’s spices, real maple syrup and an ice cold can of Schaefer beer. Plus some more interesting discussion on...
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Purple Goldfish Video Podcasts - 8 is Great
Just a reminder that the Purple Goldfish Project Video Podcasts are going strong. We are up to eight episodes now. In this week's you will hear Stan's theory of why good marketing (Word of Mouth) is...
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Ten Reasons to Use QualVu
As I mentioned on my web site, I have joined the team at Qualvu, the leading innovator of online video-based qualitative research solutions. It was only a matter of time before old Social Jack got on...
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Could MarketView Be a Purple Goldfish?
Do you have what it takes to be a PURPLE GOLDFISH? I think MarketView does. MarketView is a focus group facility in Tarrytown, New York and they are diving head first into the fish bowl that is the...
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Purple Goldfish Episode Nine: Fashion Week
Episode nine of the PG Video Podcast is up. We are almost up to double digits. Here is a rundown of the video podcast: - We look for inspiration in the Bonnie Raitt song, “Let’s Give Them Something to...
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