Do you have what it takes to be a PURPLE GOLDFISH? I think MarketView does.
MarketView is a focus group facility in Tarrytown, New York and they are diving head first into the fish bowl that is the PURPLE GOLDFISH PROJECT. MarketView provides top notch service, excellent recruiting and features a beautiful, modern facility. They are a first-class operation, but they wanted to know what was it that helped them stand out from the crowd, so they asked the people that would know best… their customers. The following is a message they sent to their clients to see what they think.
Is MarketView a Purple Goldfish?
Could MarketView be the next PURPLE GOLDFISH? Sorry...you are probably wondering what the heck a Purple Goldfish is exactly. In a nutshell, it's a company that does that little extra something that makes you remember them, come back to them and tell your friends about them.
It all starts with a thing called Marketing Lagniappe. Lagniappe (pronounced lan-yap) is a special word that comes from Louisiana French, literally translated means "the gift." Dictionary.com defines it like this: "a small gift presented by a storeowner to a customer with the customer's purchase; an extra or unexpected gift or benefit.
Lagniappe is that little something that makes you smile, builds loyalty and most of all gets people talking. The act of surprising and delighting your customers, coupled with the word of mouth buzz that is generated, is a powerful means of keeping your existing clients and attracting new ones. We call this Marketing Lagniappe...and we call companies that do this kind of thing a PURPLE GOLDFISH.
A PURPLE GOLDFISH certainly would stand out in a sea of orange goldfish, wouldn't it? That's the general idea behind the PURPLE GOLDFISH PROJECT. It's a quest to find 1001 examples of Marketing Lagniappe. A few examples of PURPLE GOLDFISH include:
- Stew Leonard's Supermarket: Free ice cream with a purchase of $100+
- Five Guys Burgers & Fries: Free Peanuts while you wait in line, and a heaping portion of fries that overflows your bag.
- DoubleTree Hotels: A warm chocolate chip cookie when you check-in.
You get the idea. Now we would like to ask you, WHAT MAKES MARKETVIEW A PURPLE GOLDFISH IN YOUR EYES? We would love to hear your feedback about experiences you have had at MarketView that set us apart from the sea of orange goldfish. Are we simply meeting your expectations or surpassing them?
Please email us and let us know how we are doing.
http://www.marketview-research.com/
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Stay tuned to this blog and Marketing Langiappe to see what happens next.
Do you have what it takes to be a Purple Goldfish? Need some inspiration? To see over 300 examples of Marketing Langiappe please visit www.marketinglagniappe.com
While you are there you can check out the Purple Goldfish Video Podcast and even nominate your favorite companies that have mastered the art of Marketing Lagniappe.
This article was brought to you by Jack Campisi, Director of Enterprise Sales at Qual-Vu. (jcampisi@qualvu.com) He is also the co-host of the Purple Goldfish Video Podcast and the wingman of Stan Phelps, the pilot of the Purple Goldfish Project. Jack is an expert in the qualitative research technology arena and a marketing and social media enthusiast. He is also a HUGE fan of MarketView.