I am happy to announce that the first episode of the Purple Goldfish Video Podcast is now on YouTube and at the Marketing Lagniappe web site. Stan Phelps, Mr. Lagniappe himself, and I will be exploring the concept of Lagniappe and how it impacts marketing, sales and customer loyalty.
We will also be visiting various businesses to show you real life examples of lagniappe.
The first episode leads us to Five Guys Burgers & Fries. It was hard work, but someone has to do it.
Here is a rundown of the first video podcast:
- We discuss the origin of ‘lagniappe’ and how it applies to marketing
- We talk about the concept of a ‘buy back’ and the ‘baker’s dozen’
- We debate where marketing lagniappe fits into the overall marketing mix
- Roadtrip to Five Guys Burgers and Fries to discuss peanuts, free toppings and bonus fries
- Purple Goldfish Jingle
I hope you enjoy it.
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We will also be visiting various businesses to show you real life examples of lagniappe.
The first episode leads us to Five Guys Burgers & Fries. It was hard work, but someone has to do it.
Here is a rundown of the first video podcast:
- We discuss the origin of ‘lagniappe’ and how it applies to marketing
- We talk about the concept of a ‘buy back’ and the ‘baker’s dozen’
- We debate where marketing lagniappe fits into the overall marketing mix
- Roadtrip to Five Guys Burgers and Fries to discuss peanuts, free toppings and bonus fries
- Purple Goldfish Jingle
I hope you enjoy it.
Folks are NUTS about Five Guys free peanuts.